Good Morning!
Hello! I'm Dan.
A cartoo n image of Dan Maser

I design user-centric products with an energy and passion that has been described as: "golden retriever-esque"

I'd love to help you out.

Let's get started
Autonomous vehicle software
Simpler, More Efficient In-Vehicle Software
Ford's autonomous vehicles rely on test drivers' reporting issues. My team came in to listen to these drivers and create a new feedback structure and software
end-to-end design
Helping Dealers Transition to EVs
In order to start selling EVs, Ford dealers had to complete 50+ confusing requirements. My team designed a tool to help them out.
agile validation & successful pivot
Does AR Make Sense Here?
I utilized a lean UX approach to determine potential strategic and user value for Augmented Reality and 3D visualizers.
Page Feature-add
A Better "My Account" Page
"How might we increase the value of Ford.com's 'My Account' page?" My team's solution added a tool users actually wanted and, as a result, increased engagement 245%.

Companies & Products I’ve Worked With

Ford Motor
Loftwall
Latitude AI
Tackboard
RetroQuest
Foxglove
Newsie
Cayke