Good Morning!
Hello! I'm Dan.
A cartoo n image of Dan Maser

I design user-centric products with an energy and passion that has been described as: "golden retriever-esque"

I'd love to help you out.

Let's get started
Autonomous vehicle software
Simpler, More Efficient In-Vehicle Software
Ford's next level autonomous vehicle software is currently being developed through test drivers logging in drive feedback. I redesigned their tagging software and reduced reporting errors by 81%.
end-to-end design
Helping Dealers Transition to EVs
In order to sell EVs, Ford dealers had to complete 50+ confusing requirements. I designed a tool to help these dealers that also shed light on the larger overall issues.
agile validation & successful pivot
Does AR Make Sense Here?
I utilized a lean UX approach to determine potential strategic and user value for Augmented Reality and 3D visualizers.
Page Feature-add
A Smarter "My Account" Page
"How might we increase the value of Ford.com's 'My Account' page?" My  solution added a tool users actually wanted and, as a result, increased engagement 245%.

Companies & Products I’ve Worked With

Ford Motor
Loftwall
Latitude AI
Tackboard
RetroQuest
Foxglove
Newsie
Cayke